How to drive people to your e-commerce website
- Search Engines Searches (people search keywords and get your page in the results)
- Direct Links from Web Sites (including blogs)
- Advertising Links (including banners, PPC and text-link ads)
- Returning Visitors
- Non-web links such as newsletters, newsgroups, bookmarks, word-of-mouth, name recognition
(http://ezinedesigner.com/qs2-drive-traffic-long-tail.html)